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why it matters:Gender Bias

Gender biases not only describe stereotyped characteristics of men and women, but they also set standards for how men and women should think and behave.  Members of either sex who do not follow gender stereotypes are often punished.  For example, assertive women are called "bitches," and men who lack physical strength are seen as "wimps.”  These stereotypes are harmful to everyone, prevent people from being themselves and have economic implications.  

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